The Cultigen project addresses some of the challenges that many European cities are facing with growing tourism, and instead tries to offer suggestions on how to create a balance between the city’s citizens and the people who visit it. The project has three main objectives:
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Create a more open and inclusive tourism management – where both citizens and visitors can actively participate in the development.
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Spread tourism to more neighborhoods – so the positive effects reach areas that are often overlooked or receive fewer visitors.
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Strengthen the local economy – through new, sustainable cultural, arts and leisure offerings that can create both jobs and local experiences.

