Coop amba has started to roll out their new association strategy. By launching votes on the association’s key issues in June 2025, the association marked an important shift in how they work with involvement and member democracy.
Many member associations today are facing a tipping point in the development of their member democracy: How do they stay relevant to their members and ensure engagement and support in the future?
We Do Democracy has supported the strategy development of the member association Coop amba, with the aim of renewing the member organization’s voice in the sustainable development of the food industry.
The new strategy focuses on the organization’s member democracy and how to revitalize a member association to meet today’s challenges in the food industry and the desire for engagement – both to ensure influence and relevance for the 2 million members and for Coop amba in the future.
The strategy became the basis for dialogue meetings with boards and members across Denmark, a reorganization of the organization’s national board, and a mobilization campaign with new partnerships and key issues. In addition, the strategy set in motion the work of creating more engagement and participation among current and new members.
Coop amba has started to create new ways to empower their members, for example through key issue voting – which was launched in June 2025. In addition, new partnerships have been formed to focus on being the members’ voice in the sustainable development of the food industry.